5 Tips for Making Your Pinterest Pins Go Viral
I’m going to start off by saying that as powerful as Pinterest is, it’s not going help your business grow overnight.
Generally, it takes 3-6 months for Pinterest to convert into tangible results. So don’t get discouraged if things aren’t blowing up right away. Patience, my friends!
With that being said, your Pinterest totally has the potential to grow rapidly if your Pins go viral from the get-go. I’ve experienced it myself and so have a few of my clients!
What I’m about to share with you helped me grow my intentional living blog’s email list from 100 to 800 in less then 3 months! Not to mention, a whopping 3.7 Million monthly viewers.
Yah…it’s crazy, right?
So, here are the 5 tips to making your content go viral on Pinterest.
1. Find high-engagement group boards
High-quality group boards are the reason I was able to grow my blog’s Pinterest account so rapidly. The key word here is high-quality. You can use Pingroupie to find the best-performing group boards in your niche!
If you’re on Pinterest, you can identify group boards when they have multiple images as their board icon.
Usually group boards have instructions on how to apply in the description buttttt if they don’t they’re probably not opened for new contributors.
With Tailwind, I was able to see which group boards brought in the most Repins so I was able to focus on Pinning more content on a select handful of group boards! So useful.
If I saw that a group board wasn’t performing to my advantage, I would move on to the next one. It’s all about finding which ones work and which ones don't!
2. Pin high-quality images
So here’s the thing, Pinterest is a visual search engine. As much as keywords are important, high-quality images are just as important.
When you’re creating Pins for blog posts or landing pages, follow these guidelines:
Bright high-quality image
Vertical (Canva has a bangin’ template for 735 X 1102)
Use fonts that are legible & easy to read on mobile
Add your website or brand name
For your titles, use enticing, short titles that will make people want to click through! For example, instead of a title like “My self-help summer reading list” use “5 self-help books that will change your life”.
Make sure they all have a similar vibe so that when someone sees your Pin, they know exactly who it’s from!
And remember, you can totally make multiple Pins for one landing page. This is a great way to A/B test a few titles and Pin styles to see which get better results.
3. Focus on keywords in your Pins
I think the reason why Pinterest isn’t working for a lot of people is because they get lazy with keywords. I mean, I know I know my inner lazy girl was takin’ over when I first started using Pinterest.
But after I learned how important keywords in people finding you and seeing your Pins, I decided to really get to work. After your entire profile is optimized with keywords, make sure every.single.pin is too.
So here’s what you should and shouldn't do when Pinning new content:
Don’t: Write one line in the description, Pin your content, and peace out.
Do: Research keywords based on the topic related to your pin. For example, if the topic is a self-care routine, type that into the search bar and see what relevant keywords are being searched right alongside that topic. Now you can use a combination of these keywords write in your description because people who are looking for those keywords will most likely be interested in your content! You can even add in a keyword hashtag or two! Now you can proceed to share that shiz’ everywhere.
4. Pin a good balance of other people’s content and your own
If you’re starting from scratch on Pinterest, I definitely recommend following the 80/20 rule. That means 80% other people content and 20% your own content. So if you're pinning 20 times a day, you would Pin X Pins of other people’s content and then X Pins of your own.
I know it may seem like a lot but if other people’s content already has rep on Pinterest so it’s going to help YOU get your engagement and reach up.
Now, if you’ve been on Pinterest for a few months and have established reach, it’s up to you to decide what ratio you want to follow but I still recommend having a good balance of outside content and your own.
Pinterest is about collaboration, sharing ideas, and inspiring people so Pinterest rewards you for sharing even more great content to your audience. Plus, no one wants to follow you if you just Pin your own content….that’s just proper Pinterest etiquette lol.
I know established Pinterest accounts who follow the 70/30 rule, a 60/40 , and even a 50/50 rule. Find what works for you!
5. Use Tailwind and Tailwind Tribes
Tailwind is one of the best things that has happened to Pinterest!
Not only does Tailwind allow you to auto-publish your Pins, but it gives you the best times you should Pin, what boards are giving you the best results, and gives you access to Tailwind Tribes.
Tailwind Tribes are like group boards on steroids...lol, seriously. The rule is that for every Pin you Pin to tribes, you have to repin one from tribes. And they actually show you how many Pins you’ve added and how many you’ve repinned. This adds a layer of accountability that group boards don’t have and it gives your Pins that much of a greater chance of being repinned.
Most of all, be consistent, friend! Pinterest may not be a social media network but consistency is still a big factor in your success. Establish a Pinning schedule and strategy and stick with it!