3 Mistakes You're Making When Joining Pinterest Group Boards (& Why They’re Costing You Traffic)
One of the biggest mistakes I see business owners and bloggers making when joining group boards is joining boards that aren’t the right fit for them.
I mean, you hear the group board hype all the time:
“Group boards help you increase your reach and exposure.”
“Thanks to group boards my views have doubled!”
“You NEED to join group boards!”
So it’s common for people to jump on group board train without really understanding what factors actually make a group board worth joining.
But, it’s ok...because I’m here to help! ⚡️
There are 3 common mistakes that I see business owners and bloggers making with group boards that are costing them MAJOR traffic.
Let’s get into them so that you can avoid the heck out of them, shall we?
3 MISTAKES YOU'RE MAKING WHEN JOINING GROUP BOARDS ON PINTEREST
1. JOINING GROUP BOARDS THAT ARE NON-NICHE
You know those group boards that have names like “Share Your Blog” or “All Topics”? Yeah...those are going to hurt you way more than help you.
See, the thing is, these group boards are known to be dumping grounds for anything and everything.
And the point of group boards is to get in front of your target audience, but if you’re target audience isn’t on there then what’s the point really? More often than not, your Pins aren’t going to get much engagement in these free-for-all group boards.
Here’s the catch: you also want to keep in mind that you don’t want to join group boards that are too niche either.
For example, for me, my Pins do better in a Creative Business Group board rather than a Pinterest Marketing Group Board.
Why? Because we want group boards to be specific so we get in front of our target audience but also general enough to reach a broad audience.
THE BOTTOMLINE: Join only niche-specific group boards that you can find your target audience in!
Read this next: How to Find the Best Group Boards in Your Niche on Pinterest
2. JOINING GROUP BOARDS THAT HAVE TOO MANY CONTRIBUTORS
Contributors are the people who are sharing their content to a group board. There are group boards with 5 contributors and there are group boards with hundreds of contributors!
So what’s considered too many contributors?
Personally, I find group boards with over 100+ contributors aren’t that effective for a few reasons:
They’re hard for the board owner to moderate.
Your Pins will easily get lost due to too much activity.
Many times these group boards have low engagement because not everyone is contributing.
THE BOTTOMLINE: Join group boards with less than 100 group members/contributors (max 200!)
Read this next: How to Use Tailwind Tribes to Explode your Website Traffic
3. JOINING GROUP BOARDS THAT HAVE LOW ENGAGEMENT
Low engagement means that Pins aren’t being repinned or saved that frequently from that group board. When a group board has low engagement and you’re Pinning content to it, it brings down your average Repin rate.
So because Pinterest loves to share content that gets lots of Repins from Pinners who have a high Repin rate, poorly performing Pinterest group boards can hurt your account.
To make sure you’re joining or are only part of group boards that have high engagement, you want to make sure the group board has:
1. HIGH ACTIVITY. There are some group boards that only get about 10 new Pins posted to them per WEEK. And sometimes, it seems like you’re the only Pinning on there.
These group boards are not active & you want to avoid them.
2. A HIGH VIRALITY SCORE. Virality score is Repins per Pin. You can check your boards Virality score in Tailwind in > Analytics > Board Analytics > Click on Virality score for it to rank your boards from highest to lowest virality score.
A good virality can vary so much for each niche & board, but as a rule of thumb, it should be over 1.
Note: You can only view the virality score of a group board once you’ve already joined it.
3. A DECENT NUMBER OF FOLLOWERS. I recommend joining boards with at least 500 followers to start. 1000 or more followers is more ideal!
The more followers definitely the better, but if you’re just starting out and only have 50 followers, a board with 200 followers can still help you grow!
4. HIGH-QUALITY CONTENT. Take a peek at the group board before you decide to join. Would you repin this content to your own boards?
At a glance, you can tell if the Pins & content on the Pins will fit your brand & if they’re high-quality (meaning, beautiful & vertical images with high-value content!)
THE BOTTOMLINE: Join less boards, of better quality & make sure to engage with them!
Ready to find high-engagement group boards? Check out this blog post on how to find the best group boards on Pinterest in your niche!
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