5 Ways to Optimize Your Blog Posts for Maximum Pinterest Results
When people land on your blog, is it easy for them to take the next step?
That’s the thing with Pinterest traffic: we need to think about our customer’s journey and we can start doing that by brainstorming ways to optimize our entire website for conversions.
Since you’re probably using Pinterest to promote the heck out of your blog, a lot of the time, people are only seeing your blog posts because that’s where they and on first.
They’re not landing on other pages on your site and they’re only clicking over to other pages if you give them a reason to.
That’s why it’s SO important to make sure your blog posts (where most of your Pinterest traffic is landing!) are fully optimized to get you maximum results with Pinterest.
Let’s get right into the 5 things you need to do to get your blog in tip top shape for Pinterest!
First things first, make sure you have your entire profile set up correctly. Check out how to set up your Pinterest profile for success here.
5 Ways to Optimize Your Blog Posts for maximum Pinterest results
1.ADD AT LEAST ONE PINNABLE IMAGE TO YOUR BLOG POSTS TO DOUBLE YOUR CONTENT’S EXPOSURE
A lot of people land your blog posts and then want to save your Pin for later on their Pinterest account.
This gives your content fresh life and exposure, which means it’s going to help you get more eyes on your content and grow your website traffic.
So in order to have that happen, you need to have a Pinnable image in each blog post.
So what’s a Pinnable image?
Here are a few key elements of the images you should have on your blogs to optimize them for Pinterest:
Vertical image with a 2:3 ratio (a good size is 1000 x 1500px.)
Branded with your brand colors, fonts & aesthetic
High-quality images with a short, to-the-point title that entices people to want to reshare it
Read This Next: 3 Must-Haves For a Click-Worthy Pin
2. ADD A PIN IT BUTTON TO YOUR BLOG TO MAKE IT EASY FOR VISITORS TO SHARE YOUR BLOG POSTS
You want to make it easy peasy for your website visitors to repin your blog posts.
Depending on what website host you’re on, there are a few options to get a share button directly on your images in your blogs.
Here are the 3 options for pinnable blog images:
Custom Pin It Button: I have Squarespace so this is the option that I went with. Squarespace has their own built in option to install this Pin It button so they make it super easy to implement. Here’s how to install it in your Squarespace blog.
jQuery Pin It Button for Wordpress: This is a plugin to help you create and customize those hover-over Pin-It buttons.
Sumo for Wordpress: Sumo’s social sharing bar allows you to point your visitors to share your blogs not only on Pinterest but on other social media networks. It’s a pretty nifty tool that I definitely recommend for Wordpress users!
Here’s how a Pin It Button looks like live on a blog post:
3. MAKE YOUR BLOG SKIMMABLE & EASY TO READ
This seems like a no brainer but honestly, I’ve seen this done wrong more times than I’ve seen it done right!
You want to remember that 80% of Pinterest traffic comes from mobile.
That means that blog posts with big, lengthy paragraphs just look bulky on small screens and it deters people from wanting to actually read it.
So what’s the solution? Space your content out!
Don’t be afraid of a little white space. The “enter” bar is your freakin’ friend! Try to keep your paragraphs to 2 lines or fewer.
You can even make one sentence its own paragraph for emphasis.
Really, I promise it’s OK.
Here’s how you WANT your blog posts to look like on mobile:
Here’s how you DON’T want your blog posts to look like on mobile:
Also, a lot of people are often skimming (I know I do!)
So you need to have bold headings that tell your website visitors what the main points are about so they can take what they need and decide if they want to invest time in reading the whole blog post (or even checking out your other content!)
Other ways to format your blog posts to make them easier to read:
Use bullet points & numbered lists to break something down
Bold words or phrases for emphasis
Use graphics to spread out your longer blog posts
4. LINK TO RELATED POSTS IN EACH BLOG POST TO KEEP VISITORS ON YOUR SITE LONGER
Here’s the thing: Pinterest traffic is cold traffic so that means that the people that are landing on your site aren’t familiar with your brand.
They’re not warmed up to you YET so we have to figure out ways to hook them and keep them on your site longer.
And one of my favorite ways to do this is by making sure to link to related posts in each blog post.
If you don’t have a ton of content yet, this might be difficult at first, but just make sure every month or so you go in and add any new related posts that you can add to your older blog posts.
5. USE SEO BEST PRACTICES TO OPTIMIZE YOUR BLOG TITLE & IMAGES
Did you know that your blog title carries over to Pinterest?
This is great & this happens thanks to Rich Pins! This is why it’s so important for you to do your keyword research (on Pinterest & Google) before writing your blogs.
Your blog title plays a huge role in how your content ranks on Pinterest so make sure it’s completely SEO optimized.
The next thing to think about when it comes to optimizing your blog posts with SEO, is that your blog images can and will be pulled in Google searches.
So when somebody goes on your blog and repins your image, we want to make sure the title & alt text is keyword-rich and tells people what your blog is about.
Pinterest themselves have said that image titles & alt text don’t affect your search results on Pinterest BUT they do get pulled by Google.
And since Google is the #1 search engine in the world, we def want that to happen!
Extra tip: don’t forget to add the Pinterest social icon to your website so you can show your audience that you’re on Pinterest!
There’s SO much more to Pinterest than just leading your website. Remember that optimizing your blog posts (and entire website) is super important as well and these tips will get you one step closer to Pinterest success!
WANT TO GROW YOUR EMAIL LIST ON AUTOPILOT WITH PINTEREST WEBSITE TRAFFIC?
Download my FREE guide! 👇🏻