3 Ways To Optimize Your Website To Convert Pinterest Website Traffic Into Leads
When was the last time you thought about your website’s customer journey?
As a Pinterest manager, one of the things I’m passionate about is educating people on the importance of optimizing your website in order to turn Pinterest visitors into potential leads.
I mean, the whole purpose of increasing your website traffic using Pinterest is to CONVERT that traffic into something tangible to help you grow your business, right?
We can’t just send people to our websites and hope they take action...we have to actively encourage them to take action by using strategic marketing tactics.
There are many different tactics to encourage people to enter your sales funnel when they land on your website but there are 3 that I preach that get awesome, proven results.
Keep reading to find out what they are!
THE PINTEREST MARKETING FUNNEL
There are two parts to Pinterest.
Part 1: Getting new eyes on your website & content.
Part 2: Taking your visitors on a journey while on your website so they convert into leads.
So what do I consider a lead? Leads for my ideal target audience usually fall under:
Digital product purchases
Social media follows
Of course, what a lead means to you may be different based on your business model but since I work with coaches & service-based creative entrepreneurs, these are what I have seen convert.
3 WAYS TO OPTIMIZE YOUR WEBSITE TO CONVERT PINTEREST WEBSITE TRAFFIC INTO LEADS
1. ADD CALL TO ACTIONS TO EVERY BLOG POST
The bulk of your Pinterest content is probably some kind of content marketing.
Usually, this is a blog but they can also be podcast episodes, videos or any other kind of free, valuable content you’re pushing out to attract your target audience.
Do you need a blog to be on Pinterest? No...BUT it is highly recommended to get maximum results.
So because most of my tribe has a blog (& if you don’t, I highly recommend you get one - even if you use it to host your podcasts and/or videos on there), let’s use a blog for this example.
Since the bulk of the content you’re sending to Pinterest are blog posts, people are going to be landing mainly on your blog posts on your website.
Not on your homepage. Not on your services page. Not on your contact page.
And usually, they only last a few seconds on there - minutes if you’re lucky!
Pinterest traffic is quick - they’re going in to find what they need & then, if you don’t give them a reason to stay - they exit your site and you’ve lost them. #babycomeback
That’s why I’m a big believer in having a Call To Action (CTA) in EVERY blog post. This way you don’t lose potential leads and you can hook them as soon as they land on your blog at least by offering something irresistible that they can’t pass by in exchange for their email address.
Here are some examples of effective CTAs you can use in your blog posts:
Encouraging them to download your freebie that’s relevant to the blog
Offering your services if they need extra help
Promoting your upcoming courses enrollment
Pitching your digital product that’s relevant to the blog
Promoting your webinar/free challenges
Directing them to podcast episodes
Encouraging them to follow you on social media for a behind the scenes look
2. HAVE YOUR EXPERTISE & PERSONALITY SHINE THROUGHOUT YOUR CONTENT (AND ENTIRE WEBSITE!)
Because Pinterest is a search engine (like Google), the website traffic that comes from Pinterest is cold traffic.
Pinterest users are on a mission - they’re searching for answers to their problems.
So when they see your Pin that looks to solve their problem, they naturally want to learn more. They then click over to your website and, more often than not, you’re a complete stranger to them.
People are landing on your website without knowing you so they have no idea how amazing you are and what value you can bring to them. They’re blindly going in and hoping that you can help them.
That’s why when you have an abundant amount of free, personality-infused, helpful content centered around your expertise, you’re priming them up so they can get to know who you are & how great you are what you do!
By showing them your expertise and infusing personality in your content, you’re WARMING them up to you and giving them a glimpse of the person behind the brand.
It all goes back that “Know, Like, Trust” factor.
When they feel like they know you, they start to like you, and they trust you enough to give you their email address, inquire about your services or buy one of your products!
Read this next: 5 Ways To Attract Your Ideal Audience on Pinterest
3. MAKE YOUR EMAIL OPT-IN FORMS BOLD & SHINY
Turning Pinterest visitors into email subscribers first is one of the easiest ways to turn them into leads...on autopilot.
Because, like I mentioned above, Pinterest traffic is cold traffic. So the likelihood of them landing on your site and automatically buying a digital product or inquiring about your services is much less than the chance of them opting for a value-packed freebie that gives them a quick win & helps them solve a pain point.
And once they’re in your email funnel, you can nurture the heck out of them to turn them into a customer! #yas
That’s why you want to make sure your email opt-in forms are strategically placed throughout your entire site so you can capture potential leads, no matter where they click over to.
Here are some examples of places that you can place your email opt-in forms on your website for Pinterest traffic conversion:
Embedded in every relevant blog post
Above the told of your website
Embedded in your most visited pages
Navigation & footer menu
The customer journey is SO important for Pinterest success. Using these 3 tips, you’ll start to see that your website conversions will start to grow!