How to Find & Use Keywords on Pinterest and Get Your Content Found
Did you know that Pinterest is actually a visual search engine?
Yup, you read that right - Pinterest isn’t a social media network.
It’s a discovery tool and your brand is waiting to be discovered on this #MagicalUnicorn platform!
Since it’s a search engine, everything that we do on the platform has to be aligned with that purpose.
That’s why it’s SO important for you to use keywords consistently and diligently in your Pinterest strategy.
But a lot of people wonder:
How do I find the best keywords?
Where should the keywords go?
How do I make sure my profile is optimized with keywords?
If you’ve ever wondered about those things, you’re in the perfect place because I’m about to show you how to find and use keywords on Pinterest to grow your online visibility & get found by your dream target audience.
Let’s get to it!
WHAT ARE KEYWORDS & WHY ARE THEY IMPORTANT ON PINTEREST?
Think of keywords like the magic formula that’s going to get your content found on the Pinterest feed.
Keywords are popular terms that are searched for in your niche.
When you use a certain keyword in your Pins, users can find your content when they’ve searched for that keyword.
So if I’m searching for “social media marketing”, Pinterest will pull up all the Pins that have that keyword in the Pin descriptions.
If you skimp out on doing keyword research for your profile and ALL of your Pins, then you’re leaving traffic on the table because you’re minimizing the chances of people finding your Pins.
Pinterest is a search engine so keywords are vital for increasing your exposure and ranking for topics that are important to your brand!
Read this next: 7 Ways to Set Up Your Pinterest for Business Success
HOW TO FIND THE BEST & MOST POPULAR KEYWORDS ON PINTEREST
Let’s say you’re a business and mindset coach who blogs about business tips and personal development.
You want to reach women entrepreneurs and business owners who need guidance on how to grow their business by using strategy but also by working on their inner world so they can crush their goals.
To find keywords in this niche, search for “business tips” on Pinterest (I recommend business tips because just “business” is too broad and can be hard to rank for.)
You’ll see that as soon as you start typing, Pinterest will start suggesting topics that are popular based on the search term.
Once you hit enter, Pinterest then gives you an entire bar with suggested keywords that are most searched for related to this topic!
And those terms are the keywords that you want to work with!
Isn’t it amazing how Pinterest helps us with their lovely little suggestion bar?
Now, you can start pulling these keywords and creating long-tail keywords that you can use in your profile & Pin descriptions.
Long-tail keywords are, for example,:
business tips for women
business tips entrepreneurship
small business tips
successful business tips
online business tips
business tips and tricks
Then, you can click on each tile to narrow down your search even more.
I just clicked on the tile “for women” and now Pinterest is showing me the most popular keywords related to the phrase “business tips for women”.
Now you can use even more long-tail keywords like:
Business tips for women entrepreneurship
Business tips for women boss
Marketing business tips for women
Business tips & ideas for women
Work at home business tips for women
With each tile that you click on, you can view even more applicable & niche keywords that you can use in your Pinterest strategy.
Remember: long-tail keywords are what you want to aim for because this gives you a better chance to rank for them, rather than using saturated short-tail keywords.
And that’s how you find the best keywords on Pinterest for your niche and topics that you cover!
WHERE TO PUT YOUR KEYWORDS ON PINTEREST
Now that you have a word bank of the most popular keywords in your niche, a major step in getting your Pinterest fully optimized is to implement those keywords everywhere on your profile.
Your entire profile is searchable on Pinterest (can I get a #heckyes), so we want to make sure you’re taking advantage of all the places that you can put keywords in.
YOUR NAME & BIO
Come up with a few highly-searchable keywords that embody your brand & include those in your name!
My name on Pinterest is: Golden Oasis Media | Pinterest Marketing & Content Marketing TIps
Then, go to your bio and write a keyword-rich, mission statement that speaks on what you do and who you do it for.
Doing your keyword research will help you figure out what topics you’re audience is searching for on Pinterest and what keywords they’re using to search for them.
Once you figure out topics that:
Integrate seamlessly with your brand
Help your target audience in some way
Attract people that will pay for your services/products
then you can create keyword-rich board titles that will serve as a resource for your target audience.
Think of your profile as a hub for your audience to find encouragement, inspiration and information.
Also, try to stay away from cutesy/clever board titles because no one is searching for those! Instead of naming a board “Business” use “Business Tips for Women Entrepreneurs.” Boom!
This is the number one place that I see people NOT including keywords and they’re missing a HUGE opportunity!
Using a combination of sentences and long-tail keywords, create board descriptions with keywords that are related to that board’s topic.
Here’s an example:
Do you need to add a Pin description for every Pin? YES!
Pin descriptions help Pinterest categorize your Pins and therefore, they’re able to show them to MORE people.
If you’re not including a description for every Pin, then you’re missing out on potential new fans finding you.
By implementing keywords in your entire Pinterest using the tips above, you’ll be fully optimized and ready to get found by new eyes every single day!
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