How to Use The New 2019 Pinterest Analytics Dashboard

Ahhh...numbers.

You either love them or you hate them. Truth be told, numbers are not usually my BFFs but when it comes to analyzing Pinterest analytics, I’m ALL over them.

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Why am I obsessed with Pinterest analytics, you ask?

Well, because knowing how to interpret those numbers helps you optimize your strategy by allowing you to pinpoint exactly what’s working and what’s not working.

In early 2019, Pinterest rolled out the fresh, new analytics dashboard (which I’m loving!) so I want to show you how to navigate it and interpret it so you can market smarter on Pinterest.



WHAT’S NEW ON THE NEW PINTEREST ANALYTICS DASHBOARD

With the new Pinterest analytics dashboard, you can:

  • View link clicks (website traffic) compared by device (mobile, tablet, desktop)

  • Compare the performance of your organic Pins vs. paid Pins (Promoted Pins)

  • View the engagement generated by Pins from other claimed accounts like Instagram and Youtube

  • & more!


What I’m loving:

  • It’s super intuitive & more user friendly than the older version

  • The design is clean & simple - it gives us just what we need in a simplified way!

  • It provides even more stats to measure your success on Pinterest

  • For us visual learners, it lets us compare stats on the same graph to see how they stack up against each other


THE BREAKDOWN OF THE NEW PINTEREST ANALYTICS DASHBOARD

By default when you get onto the dashboard, you’ll find impressions from the last 30 days for all content types.

If you look at the left hand side, you’ll find the different filters that you can use to segment your data

 
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  • DATE RANGE - You can view stats from the last 7 days to the last 90 days or you can choose a custom range. Keep in mind you can only view stats starting from January 2019 in the new dashboard (at the time of writing this blog post.)

  • CONTENT TYPES - Filter out your content by Organic Pins (free Pins) or Paid and Earned Pins (Promoted Pins)

  • CLAIMED ACCOUNTS - See stats on all your own Pins that direct to your claimed website, Etsy shop, Instagram or Youtube account.

  • DEVICES - Filter out your content by the device they’re being viewed on whether it’s mobile, desktop or tablet (psttt...most Pinterest traffic comes from mobile!)

  • SOURCE - See whether your traffic is coming from Pins created and Pinned by you (Your Pins) or Pins created & Repinned by others from your claimed accounts (Other Pins.)

To even further the extent that we can filter the data, we have one main drop down menu that helps us filter the data by:

 
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  • IMPRESSIONS- The number of times your Pins have been seen by someone in their feed

  • ENGAGEMENTS - The number of times your Pins have gotten engagement, whether that’s Click Throughs, Closeups, or Repins/Saves

  • CLOSEUPS - The number of times your Pins have been clicked on and viewed

  • LINK CLICKS - The number of times people have clicked over to your website via your Pin (personally..this is the stat I use for the most to gauge success!)

  • SAVES - The number of times people saved your Pin to a board on their feed

  • ENGAGEMENT RATE - The number of Pin engagements divided by impressions

  • CLOSEUP RATE - The number of close up Pin views divided by impressions

  • LINK CLICK RATE - The number of links clicks divided by impressions

  • SAVE RATE  - The number of Pin saves divided by impressions

You can then customize the view by using “Split By” to view trends by content type, claimed accounts, device, or source.

If you scroll down, under Top Pins, you can also filter all your Pins by:

  • Impressions

  • Engagements

  • Close Ups

  • Link clicks

  • Saves

HOW TO USE THE DATA FROM THE NEW PINTEREST ANALYTICS DASHBOARD TO OPTIMIZE YOUR PINTEREST STRATEGY

1. KNOW WHAT CONTENT IS PERFORMING THE BEST & GETS YOU THE MOST TRAFFIC

HOW TO FIND THE DATA

Go to “Top Pins” below the graph at the top and change the drop-down menu to “Link clicks.

 
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Then, set your filters to:

  • Content Type – Organic

  • Claimed Accounts – Your URL

 
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Woo! Now you’ll see the Pins which are sending the most traffic to your website!


HOW TO USE THE DATA

Now that you know what content, Pin design and Pin headlines get the most attention, you can use that data to plan out your content strategy & Pin designs moving forward.

 
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2. KNOW WHAT DEVICES PEOPLE ARE USING TO FIND & READ YOUR CONTENT

HOW TO FIND THE DATA

Change the drop-down menu to “Engagement Rate” or “Link Click Rate” (depending on what you want to track) and Split by “Device”.

 
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Set the filter for Claimed accounts and select your website URL.

 
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HOW TO USE THE DATA

If most of your traffic is coming from one device (which it will probably be mobile!), then you can use that data to optimize your website for conversions on mobile and make sure that your Pins are legible on mobile devices.

Read this next: 3 Ways to Optimize Your Website to Convert Pinterest Website Traffic Into Leads

3. LEARN HOW YOUR INSTAGRAM, YOUTUBE OR ETSY CONTENT PERFORMS ON PINTEREST

Did you know you can claim your accounts on different platforms on Pinterest?

Once you claim them, Pinterest knows that you own them & starts prioritizing content coming from these accounts.

It then gives you the stats for each platform so you can figure out how well they’re performing on Pinterest.

HOW TO FIND THE DATA

Change your “Claimed accounts” filter option to Instagram and your drop-down menu to the stats that you want to view.

 
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HOW TO USE THE DATA

Is it worth it to cross post on Instagram and Pinterest?

Are my Youtube videos getting traction on Pinterest?

Would a different format work for my videos in order to get more website traffic to Youtube? Are my product images converting to Etsy website clicks or do I need to change it up?

These are the kind of questions you can ask yourself when diving into the analytics for the rest of your accounts so you can tweak your strategy.

The new Pinterest dashboard now gives us more data than ever to help up maximize our Pinterest strategy & give our audience more of the content they want!