5 Ways To Attract Your Ideal Audience on Pinterest

Since you’re here, you probably already know that Pinterest is amazing for getting right in front of your target audience (or how I like to call them: your soulmate audience)

But in order to target these people that you’re meant to serve, you want to make sure that you’re actually targeting them and not just Pinning and hoping that they somehow find you. 


Because the easier we make it for them to find you, the easier it will be for your business to grow!

So, I’m going to give you the low down on 5 ways to attract your ideal audience on Pinterest.

1. Use keywords that they search for on your profile

Come up with 1-3 keywords and add those keywords in your name, bio, and relevant boards.

Here are a few things to keep in mind when choosing keywords for your profile:

  • What are a few quick words that summarize what you do?

  • What words do people search for when they’re looking for your product or service?

  • What is the focus of your business?


2. Create boards based on what they’re searching for

You want to make sure your boards are attracting the right audience. If you’re a business coach and have boards about food, DIY crafts, and things that don’t usually align with your brand - your content generally isn’t going to get you in front of your soulmate audience.

Feel free to be creative but I always like to ask two questions before creating a new board:

  • Is my target audience searching for this on Pinterest?

  • Are the people who are searching for this going to purchase my product or service?

3. Add your location

If your business is local and relies heavily on your location, add your location wherever possible!

For local profiles, I like to add the location in their name, bio, and of course, the location section of the profile.

I also like adding it on a few of the relevant boards. This makes it 10 times more likely for your local target audience to find you!


4. Share original, valuable content that will make them obsessed with you

Are you bringing it when it comes to serving your audience with ah-mazing content?

The best way to hook your ideal target audience (and make them totally obsessed with you) is to give them free, value-driven content that will have them keep coming back for more.

Brainstorm about what your audience struggles with, what questions you get asked the most, and how you can bring value to their lives with the services you provide.

The more you come at it with a mindset of serving, the better your content will be and the more you will attract people that fall in love with how helpful it is.

5. Re-Pin other people’s helpful content

Hate to break it to ya but Pinterest isn’t all about your own content (even though we both know it’s the bomb).

Pinterest is about community and collaboration, so when you share your fellow Pinner’s awesome content you get extra cool points from Pinterest and it helps you rank higher in the Smart Feed.

And since your target audience is also searching for topics that relate to what you have to offer, you want to give them a variety of content that’s going to help them solve the problem they’re trying to solve by being on Pinterest.

When you share other people’s content that relates to yours, this maximizes the chance that you get right in front of your target audience! 

Community over competition is also a thing on Pinterest!