3 Must-Haves For A Click-Worthy Pin
You wanna know my life motto for Pinterest?
“Keywords get you found, graphics get you clicked on.”
Even though keywords are super mega important and always seem to get all of the attention, your Pin designs are right there with them.
And if you’re thinking, “Crap I’m not a designer, how do I create great designs?” - not to worry, you don’t have to be a pro designer to have thousands of people clicking on your Pins.
All you need is an eye for design (if you’re an entrepreneur you more than likely have this because you’re a creative genius 😉 ) and a free,easy-to-use tool like Canva.
So because I know you don’t just want to get found, you want your soulmate clients to click right on through to your website and consume your killer content like coffee on a Monday morning, I’m going to share with you 3 must-haves for a click-worthy Pin.
1. A HEADLINE THAT ENTICES YOUR AUDIENCE & HINTS AT THE OUTCOME THEY’LL RECEIVE
I’m a huge word nerd so coming up with headlines is one of my favorite parts about designing a Pin. You want to put some thought into headlines because ultimately, they’re the driving force behind people clicking on your Pins or not.
If a headline is a dud and doesn’t trigger something in your target audience, they’re just going to scroll on by without looking back. I know you sure as heck don’t want that and I don’t want that for you!
So instead, craft headlines that stop people in their tracks AND hint at what they’re going to get out of by checking out your content (since ya know, we’re all suckers for something that’s going to make our life better one way or another.)
Here are some examples of A+ headlines:
2. A VISUALLY APPEALING & BEAUTIFUL DESIGN
The first facet of having a visually appealing Pin is to make sure you always make it vertical! Horizontal or square Pins just don’t perform as well because they’re small and hard to see, especially on mobile.
Once you have a vertical template, choose a design that complements your brand. Use your brand colors, fonts, and any other graphics that match the vibe of your brand seamlessly.
Remember, Pinterest is amazing for brand awareness so you want everything to be cohesive so people start to recognize your Pins at first glance.
Here’s an example of a design for a natural skin care company that is #goals because it’s:
Uses size & thickness contrast in the text font to make things stand out
Focuses on the text more than the image
Read this next: 5 Tips for Making Your Pinterest Pins Go Viral
3. EASY-TO-READ HEADLINES
You may have the most enticing and value-driven headline ever but if people can’t read it, they’re not going to click-through to your website!
Here’s the thing, about 80% of people use Pinterest on the mobile app, so that means all your beautiful Pins are half the size than they are on a computer.
Half the time, people are scanning so you want to make sure that the fonts, spacing, and colors all work together to make your headline stand out, even when your Pin is tiny!
So test out a few of your Pin designs on mobile and make sure you can easily read them as you’re scrolling through!
Pro tip: If you’re using a Pin that uses an image and a headline (compared to having the image as the background), you want to make sure your focus is on the headline. The area that your headline takes up should be bigger than the image because ultimately, your headline is going get people to click-through. If the image on your Pin is overpowering the text, you can’t convey the takeaway correctly & it’ll be easy to miss when people are scrolling!